If you’ve ever failed on your previous attempts at blogging and you’re lucky to start over again, you would wonder if your new blog will fail. Probably you have heard blog failure stories and you are now asking “why will I fail”?
Bloggers who have mastered the very act of blogging have something they are doing right that turned them into successful bloggers. If you have a dream to grow a successful blog some day, you should probably learn from those who have swum the depths way before you came along?
In this post, we’re going to talk about 7 mistakes why your new blog will fail and how you can avoid making similar mistakes. If you stay on this page long enough, you will understand why some bloggers are successful and some just fail.
Shall we begin?
7 Mistakes Why Your New Blog Will Fail in 2020
Summarily, these are 7 mistakes that can make your new blog fail in 2020.
- Not Having a Content Plan
- Publishing Low E-A-T Blogs
- Not taking SEO Serious
- Not Learning New Industry Trends
- Not Building Networks
- Undermining the Power of Social Media
- Doing What Everyone Else is Doing
1. Not Having a Content Plan
No one has ever succeeded without a plan. If you do not have a plan for success, you already have a plan for failure.
Blogging is just like every other business venture in the real world. It is not just enough that you have acquired a domain name, listed a hosting company and churned out some contents every now and then. There is more! You need to have a feasible business plan by the way of content plan and an overall blogging plan.
Hear what Justin McGill HubSpot has to say about having a solid content plan:
The first step to getting a leg up on the competition — and actively engage your audience — is to have a solid, smart content marketing plan in place.
You probably already know that content creation is of utmost important when it comes to blogging. What you probably don’t already know is that without a solid content strategy, it is more likely to find a needle in a haystack than for you to succeed.
2. Publishing Low E-A-T Blogs
Quality is the hallmark of successful blogs. If you’re not thinking quality, you are definitely doing it wrong. Blogging is the art of content marketing but if your blogs are not relevant, it is no longer content marketing.
Over the last decade, search engines have developed insatiable tastes for quality contents. Google’s rater’s guideline has brought to light what a page quality should be made of. A high quality page is one that has a high E-A-T profile. E-A-T which has full meaning is Expertise-Authority-Trustworthiness.
If the blogs you publish on your website lack any of the characteristics of a quality page, you’re probably blogging the wrong way. Creating low quality contents with sparsely any information that help your blog visitors is a classic way to blog about nothing. This is bad if you want to build trust and establish your credibility over time.
3. Not Taking SEO Serious
Search Engine Optimization is the process of growing a website’s organic traffic by taking pre-planned steps to make it more visible on search engine result pages (SERPs).
As a new blog owner, not knowing some industry SEO tips and tricks will limit your blog growth. It’s been found that over 50% of traffic that comes to a site comes from organic search.
As a new blog, unless all the people you know personally put together can give you your desired amount of traffic; you need to take SEO seriously to grow a successful blog. These 21 steps to thorough on-page SEO and off-page SEO will come in handy for you.
4. Not Learning New Industry Trends
A good example of industry trends that are constantly changing is SEO practices. SEO practices are constantly changing owing to advancement in search algorithms. Every year, about 600 Google algorithm updates are made.
While experienced SEOs can get an impressive hang on SEO practices, no one can claim to have mastered everything there’s to SEO. This is owing to its constantly changing nature. As a new blogger, you will fail if you do not stay abreast with current industry trends and apply the same to your blog.
5. Not Building Networks
Networking is the process of exchanging information and sharing ideas among people of a common profession or with similar interest. There’s a reason the world’s most successful business leaders are incredible at building networks. Networking is an art of marketing and science of wealth creation. A quote by Tim Sanders says “your network is your net worth”.
All of that probably sounds like some philosophical hogwash but the fact remains you need a network of other bloggers to succeed at blogging. What a network of successful bloggers can do for you could take you months or even years to achieve, if you decide to take the high road.
Networking is very significant to how long it takes to how long it takes to grow a successful blog. Becoming a part of an active community of bloggers can help you build your backlink profile which is a huge Google ranking factor that cannot be ignored. Becoming a contributor on other successful blogs helps market your profile to a larger audience of your host’s blog.
6. Undermining the Power of Social Media
Just like networking, there’s a lot being active and engaging on social media can do for the success of your new blog.
A single post shared on social media that goes viral has the propensity to go round the world in a matter of minutes. Now think, if this were a post you made with a link back to your blog?
As a blogger who holds success very dear to your heart, you should leverage on this power of social media to connect and engage your target audience.
Part of your content marketing strategy should be to create a buzz around your blog on social media. These guides on how to trend on twitter, Instagram and Facebook will come in handy for your social media marketing.
7. Doing What Everyone Else is Doing
If what everyone else is doing is correct, everyone would be successful by now. Unfortunately, that is not the case. As a blogger who success is a priority for, you don’t need to do what everyone else is doing. Be distinct. Define your uniqueness and bring some flavor and charm to blogging.
There’s a lot of regurgitated content on the web today. Both search engines and its users are looking for new perspectives to what has become cliché. Do not be afraid to be unique with your style of blogging. There’s no hard rule to blogging, just as long as you are doing it the right way. What matters most to blog readers is to find helpful information that satisfy their search intent. As long as you are able to do this, you are good to go.
Blog failure stories are common in the blogging sphere but learning how not to fail ahead of time dispel such fears. When you blog the right way, you would naturally start to see results. Results will allay your fears of failure.
Now that we’ve seen 7 reasons why your new blog will fail, you should also see reasons your website isn’t showing up on Google.