If you’re already on the Google Adsense program, your next priority would be how to increase your Google Adsense earnings. My wide guess is you’ve arrived at the conclusion that you are not earning enough revenue from Google Adsense. And you want to know how you can increase your Google Adsense revenue?
We’ve already talked about common Google Adsense payment issues and their solution. In this article, we’re going to talk extensively on how to increase your Google Adsense earnings by taking little steps that matter.
7 Easy Ways to Increase Your Google Adsense Earnings
- Improve your SEO
- Blend Your Ads with Your Site Design
- Follow Recommended Ad Placement Practices
- Target High Paying Keywords
- Optimize Your User Experience
- Perform A/B Testing
- Consider an Alternative Program e.g. Mediavine
1. Improve your SEO
Your SEO and by extension ranking matters to your Google Adsense earnings. Organic traffic has been proven to generate higher CPC and by effect higher Adsense income than other traffic sources.
Some people have observed low CPC and low Adsense earnings despite having millions of impressions per month. The most likely explanation for those is CPC and traffic sources. Traffic from search engines is best for interest-based ads. Interest-based ads perform best if you get more organic traffic. Getting a lot of direct traffic as against organic jeopardizes your chances of earning from interest-based ads.
About your CPCs, traffic from countries like the USA, Canada, Australia and UK have higher CPCs. So a good strategy to increase your Adsense earnings is to target traffic from high CPC countries.
2. Blend Your Ads with Your Site Design
Most of us have visited web pages we ditched instantly because of some ads constituting nuisance. Apart from following recommended ad placement guidelines which we’ll soon see, the design of your ads matters too.
A couple of things to do when setting up your ads include:
- Use the same borders and colors for your ads as on the rest of your page. It is important for everything on your page to have a natural blend.
- Use background and text colors in your ads that compliment the colors of your page. You want your ads to be visible but not sticking out like a sore thumb.
3. Follow Recommended Ad Placement Practices
If you want your ads to get noticed by your site visitors, you should follow recommended ad placement practices. The aim is to place ads where they are visible to visitors and receive more clicks. At the same time, it is important to make sure that your ads are not annoying to visitors.
A good ad placement has one long rectangular ad with recommended measurement of 728×90. Another 1 or 2 ads on the right side of the page is also acceptable with measurements ranging from 160×160 to 300×250. See this full Adsense ad placement guideline to help you get started.
4. Target High Paying Keywords
Within categories under Google accepted niches, there are high paying keywords. Ranking for such high paying keywords is a great strategy to increase your Adsense earnings over time.
When you feature such keywords in your articles, you’ll get matching ads that fit your target keywords. Using keywords to target ads this way means you will get more clicks and typically increase your revenue.
Keyword planner is an efficient tool for finding high paying keywords that match your niche. It allows you to sort your information by price so the highest paying keywords come first.
5. Optimize Your User Experience
Part of optimizing your user experience is to make your site highly responsive.
If your site does not load flexibly across all screen sizes you could lose out on a lot of traffic with potential to translate to clicks.
The average internet user wants to wait less than 3 seconds for any page to load. You want to use Test My Site with Google to confirm your site’s responsiveness and loading speed is at par with industry standards.
Another thing you could do to optimize your user experience is to work with Google Analytics and Google Search Console. Both free tools allow you to keep track of all your traffic and know when your volumes decline or improve.
GSC particularly has tools to help you spot any performance issues or errors with your site that could be impacting your user experience.
6. Perform A/B Testing
Performing A/B tests on your blog helps you to find out what works best for revenue purposes.
For example, you can compare the results from a blog page with two ads against that with three ads. If you find that the blog page with 3 ads generated more clicks, you should repeat your experiment with another blog page to confirm consistency.
Finally you can continue to tweak and experiment with available options until you’ve optimized every chance of earning more revenue.
7. Consider an Alternative Program e.g. Mediavine
Considering switching to alternative programs could be a great strategy to increase Google Adsense earning. Mediavine, AdThrive, Ezoic are some certified Google Adsense partners you could use for better earnings.
While Google automatically finds relevant ads for your content from your keyword, a network like Mediavine’s offers you a wider range of ad options to earn from.
Mediavine works similar to Google Adsense in many ways. A major one is that most of their ads come straight from Google Adsense inventory.
When it comes to uniqueness, Mediavine network offers you a wider range of ad options. The wider range of ad options available to you, the better your chances of earning more. However you need a minimum of 25,000 sessions per month to get accepted on the Mediavine network.
Google leaves enough room for all bloggers on the Adsense program to become as successful as they want to be. Dedication and consistency will get you in but you need this right kind of information to constantly increase your Google Adsense earnings over time.
Please feel free to share with us tips you’ve discovered that increase Google Adsense revenue.
If you’re having any kind of problem with your Google Adsense payment, we’ve discussed most Google Adsense payment issues and solutions.