Off-page SEO is the branch of SEO that is done off your site with a goal to gain ascendancy on search engine result pages (SERPs). Off-page SEO employs both conventional and unconventional tactics to improve your site’s authority.
The primary objective of off-page SEO is to prove to search engine bots that your site truly matters. In an earlier post, we established that there’s more to off-page SEO than just link building. Understanding the distinction between on-page SEO and off-page SEO will help your overall SEO pursuit.
For this particular post, we’re going to beam our searchlight on 20 best tools for off-page SEO. Some of these SEO tools on our list are free while a number of others have free and premium versions, the rest either have trial periods or are upfront paid tools.
20 Best Tools for Off-page SEO
Below are the 20 best off-page SEO tools that will help you perfect your off-page SEO goals for your site in 2020.
- Ahrefs Site Explorer
- Check My Links
- Web Archive
- Talk Walker Alerts
- SEO QUAKE
- Screaming Frog’s SEO Spider
- Streak for Gmail
- SEOTools for Excel
- Apollo Insights
- Google Search
- Answer The Public
- Way Back Machine
- Google Analytics
Ahrefs Site Explorer is thorough for off-page backlink prospecting. Backlink is king of off-page SEO. Keeping track of your own backlinks and knowing how to spy on your competitor’s online strategy are two great ideas for link building.
This Ahrefs off-page SEO tool has the capability to crawl more than half the entire web. It has been doped to deliver an index of backlink data of any website you research on it.
Check My Links is a great link checker for analyzing web pages for broken links. This Google Chrome extension crawls through your webpages in search of broken links. The goal of searching for such broken links is to help fix them and earn a backlink for your site. Finding a broken link on a similar blogosphere leaves you an opportunity to suggest a a relevant resource on your site for the webmaster to point to.
3. Web Archive
The Web Archive SEO tool works better when combined with a tool like Check My Links. It helps you view archived and cached versions of web pages. Web Archive is a historic index of web pages that have existed on the web. Finding a broken link means a web page once existed where it pointed to.
With the Web Archive tool, you can find out what that page that no longer exists was about then publish a similar post on your site (if you don’t already have one) before contacting webmasters to suggest your page as a possible replacement.
Think of Talkwalker alerts as an alarm that goes off each time a term you have programmed it to recognize is mentioned anywhere on the internet. Talkwalker alert is useful for keeping track of you or your competitor’s brand mentions for possible follow ups.
SEOQuake is an all-package-in-one plugin which provides with most key SEO metrics that you might need. The SEOQuake plugin comes loaded with useful SEO tools such as SEO audit, keyword density tool, link analysis tool, and social metrics among many others.
Although popular as an on-page SEO tool, Screaming Frog’s SEO Spider can be used for some hands on off-page SEO concerns. This tool can come in handy for brand mention research.
In a case where you have received alert of your brand mentions from a tool like Talkwalker alerts, you can set out with Screaming Frog SEO Spider to crawl these web pages with your brand mention in search of links pointing back to your site. In the event that you find an unlinked brand mention, you may proceed to initiate a link claim protocol with the webmaster or site owner.
BuzzStream works just as its name suggests. It creates a buzz! BuzzStream comes handy for link building, PR and Social media management.
Streak for Gmail is an intuitive SEO tool for customer relationship management in your inbox ensuring no prospect is left out in the cause of brand communication.
Although Streak for Gmail is a lot like BuzzStream, the exciting news is that it is completely free.
This tool is useful for importing raw data from page rank, social shares etc into spreadsheets where they are sorted for both on-page and off-page SEO purposes.
SEMRush is probably a total package SEO tool. Virtually everything you need for both on-page and off-page SEO can be done with SEMRush.
Some off-page SEO grinds of SEMRush include backlink audit and penalty analysis.
Contentbird is an all-round link building tool. Everything you will need from start to finish of your SEO is embedded in this singular tool.
Contentbird link prospecting tool allows you send out, manage and track outreaches to other sites or webmasters. This tool also helps monitor your backlink profile and also alert you of any broken link along the way.
Also amazing is that Contentbird can alert you of you or your competitor’s brand mentions or any key phrase you are interested in.
Kerboo is a similar link prospecting tool like Contentbird, perhaps even cooler. Kerboo utilizes your industry keywords to do great link prospecting jobs for you.
In return, Kerboo produces a list of potential sites for your link building outreaches sorted according to domain authority and other ranking factors.
Kerboo is also incorporated with a capability to harvest contact information for your outreaches.
13. Apollo Insights
Apollo Insights is a link building tool with capability to analyze data gathered from other SEO tools. The result collated by Apollo Insights is useful for launching better search marketing campaigns.
Linkclump is a chrome extension useful for SEO prospecting. Linkclump allows users to select and copy multiple links on a page all at once. While this might not sound exactly like an SEO tool exactly, it is helpful for collecting links for link building and outreaches at a later time.
15. Google Search
Just like Linkclump, Google Search can be a very helpful tool for SEO. Where else to look for link building prospects than on Google that indexed all web pages? Google presents an awesome opportunity for outreaching. If you are to search for sites in the same niche as yours for possible link building purposes, Google is your best bet for finding some.
Answer The Public is a great off-page SEO tool for finding questions people are asking on forums, blogs and social media.
When you have such questions in your arsenal, you can then go ahead to develop some keyword-rich answers around them. This strategy improves your chances of ranking on SERPs.
Detailed.com gives you firsthand information of your competitors’ identities. What it does is to pull together an accurate list of competitors in your niche.
Such knowledge of your competitors’ identities helps you spy on your competitors’ online strategy more effectively.
Hunter.io helps you find the contact email addresses linked to any website. This is a great tool for link building prospecting and outreach.
19. Wayback Machine
Wayback Machine is a useful SEO tool by Archive.org. It comes in handy for link prospecting purposes. Just like Web Archive, it helps you see what was originally in a broken link. That way you can reproduce similar content before reaching out to the webmaster or site owner for possible backlinking.
20. Google Analytics
Google Analytics ranks high among SEO tools to improve your website growth in 2020. Google Analytics grants you access to a wide range of data needed to improve your overall SEO. For instance, Google Analytics provides you with a wholesome data on your traffic sources, number of internet traffic and other important statistics that are useful for your marketing campaigns.
Similar tools are also available for Bing and Yandex called Bing Webmaster Tools and Yandex Metrica respectively.
The tactical approach involved in off-page SEO makes it a much laden canoe to paddle. Luckily, our team of SEOs has stockpiled this arsenal of 20 best off-page SEO tools to help you out.
Have you used any of these tools, please do let us learn of your experience in the comment box below.